RESEARCH

The value of first-party data (and how to maximise it

A practical guide to building a first-party data strategy that drives better insights and stronger customer relationships.

Client

Helium CMS

Industry

Technology

Services

Next.js, Contentful, Routing

Outcome

A reusable route pattern for content-led pages.

App Router

Create flexible routes without duplicating page templates

A listing page and detail route need to share Contentful data while keeping URLs readable, reliable, and easy for editors to manage.

Fetch the landing page entry from Contentful and render linked article entries as cards.

Use the articles route prefix and article slug to fetch each article entry for the detail page.

Return landing and article slugs from generateStaticParams so production builds can create static HTML.

7 July 2026

The Author

Harold Janson